SOTC Travel Service Introduce a revamped Brand Identity
Published on May 18, 2015
SOTC Travel Service unveiled an updated brand identity, which includes a redesigned primary logo. DVMS will now be Distribution. Visa. Marketing. Services.
The new DVMS logo depicts broadening of DVMS scope of business. A core component of the design is the ‘+’ sign which portrays value and growth, further emphasized with the color GREEN which establishes growth. Amongst the four broad services, VISA remains as a core business and thus highlighted by the color green. In all the logo signifies change and seamlessly communicates DVMS brand value and broad scope of business.
Speaking on the new brand identity, Manoj Chacko, CEO said “DVMS has been at the forefront in the market from 2007 and has been growing at a rapid pace. This strong foundation in UAE Visas and Meet & Greet Services has given us the confidence to go beyond and explore new avenues in the travel space thereby increasing our product & services offerings.”
Clevio Monteiro, Business Head, DVMS said “I am excited with the various new business opportunities envisaged under the revamped DVMS brand identity. The revamped brand inspires the DVMS vision for a better connect & recognition with our target segment”.
DVMS is a trademark brand owned by Kuoni Travel (India) Pvt. Ltd. having 19 Visa Application Centers (VAC) in India offering Visa and Meet & Greet Services for customers travelling to UAE. Apart from India, DVMS also represents DNATA for promoting their UAE Visa & Marhaba product offerings in 3 countries i.e. Russia, Sri Lanka & Philippines.